Content Writer

Career Progression of this role:

About the company

We are no giants or avengers, we’re just a small team whose mission and vision is to help SMB marketers to navigate their marketing strategies with zero obstacles. We began by solving our marketing hiccups and now using our CustomerLabs Customer Data Platform, we ended up solving all SMB marketers' problems. Now, we are the official (marketing) wingmen for more than 1500 companies and we’ve learned and grown together in this journey. And we made sure, this environment lets the teamwork relaxed, flexible, and with utmost freedom to jam ideas and thoughts with no inhibitions and hesitations.

About the role

We're looking for a content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on. Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines. 

Responsibilities

• Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs
• Build and run an editorial calendar; coordinate with other content crafters to ensure standards
• Optimize all content for SEO to better reach
• Measure impact and perform analysis to improve critical metrics.
• Help with localization of process and content to ensure consistency across regions
• Review and implement process changes to drive operational excellence
• Promote blog content on community forums and social media

Must-have

• Bachelor's degree in English, communications, linguistics, or related field
• 1-2 years of working as a content marketer or in a similar position.
• Experience as a content writer in SaaS companies
• Ability to explain complex technical matters in a simple manner without using jargon
• Excellent attention to detail and ability to handle multiple projects and deliverables
• Ability to deliver high-quality output within said deadlines.
• Creative and innovative in approach for leveraging content and repackage for different audiences

Nice-to-have

• Master's degree in English, communications, linguistics, or related field
• Knowledge in Web analytics tools, marketing automation platforms, social media management tools, or any content marketing software.
• Experience in working with E-commerce Platforms

Compensation & Perks

• You can expect a salary range of 3.6L - 5L per annum based on your experience.
• Opportunity to own a piece of the company in the form of stock options.
• We offer flexible working hours and a hybrid work model - which you may not find in many of the growing start-ups.
• Extensive learning opportunities not limited to your area of expertise.
• Fun-Fridays where you can get together with all of the team members to have some fun with food and games (Please don’t apply if you don’t enjoy this - Not kidding! :P)

Our Culture

We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other’s professional growth within the organization by sharing the knowledge through interactive sessions we conduct every week. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL.

We encourage you to apply even if you feel you don’t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company. 

We strongly believe in your traits than your skills. Because skills can be acquired anytime but traits are something that you’re known for. If you feel you can use your traits to get the company to heights, apply right away.

#AverageKootam