Professional Summary
A strategic and results-driven Video Marketing Manager with extensive experience in developing and executing video content strategies to drive lead generation and conversions across diverse brands and industries. Proven expertise in crafting funnel-based video strategies that align with client objectives, integrating AI to automate repetitive processes and enhance operational efficiency. Strong leadership in overseeing end-to-end video production—from pre-production to post-production—while ensuring alignment with strategic goals. Possesses a forward-thinking vision for the advertising industry, anticipating future trends and leveraging video marketing to create impactful advertising campaigns. Eager to transition into a fully strategic role, focusing on high-level content planning and execution for video-centric industries.
Core Competencies
Video Content Strategy Development
Client Interaction & Strategy Presentation
Funnel-Based Marketing
Pre-Production & Production Management
Video Production & Direction
Content Review & Quality Assurance
Cross-Functional Team Collaboration
Metric Tracking & Performance Analysis
Lead Generation & Conversion Optimization
Strategic Decision-Making
Advertising Industry Vision
Operational and Executional Responsibilities
Lead the development and execution of video content strategies, ensuring each phase of production—from pre-production to post-production—is aligned with client objectives and focused on lead generation and conversions.
Manage and oversee pre-production activities, including concept development, scriptwriting, and resource planning, to ensure seamless execution during production.
Produce video contents for lead gen Ads, working closely with editors to achieve the creative vision, and ensure alignment with marketing strategies during both the production and post-production phases.
Coordinate with clients to secure approvals for the video contents produced, while maintaining open communication to adjust plans according to evolving objectives.
Collaborate with content teams to develop compelling video scripts, providing input on creative direction and ensuring the final output meets brand standards.
Manage a team of video editors and additional production staff, ensuring timely delivery of high-quality video content that meets client expectations.
Leverage AI tools for automating repetitive editing tasks and tracking key video performance metrics, ensuring an efficient production workflow.
Utilize performance data and insights post-launch to optimize future content strategies, improving lead generation and conversion outcomes.
Stay ahead of emerging trends in the advertising industry, incorporating new formats, platforms, and technologies to keep the brand at the forefront of video marketing.
Pre-Production and Production Skills
Expertise in video pre-production processes, including conceptualization, storyboarding, scriptwriting, and scheduling.
Ability to direct and manage full-scale video production teams, ensuring a seamless transition from planning to execution.
Strong understanding of production equipment, lighting setups, and camera work to enhance the overall quality of video outputs.
Familiarity with editing software, production timelines, and quality control measures to deliver polished final products that meet client expectations.