Marketing

Search Engine Marketer - Google and Bing Search Ads

Chennai, Tamil Nadu   |   Full Time

Search Engine Marketing Specialist


You are a Google Search Ads nerd and like tinkering with the campaigns to get that 0.8% extra conversion boost. You like keeping a tab on numbers day-in and day-out. And you don’t mind going that extra mile to build a successful marketing campaign for your client.


Sounds more like you? Read on…


Roles & Responsibilities:


· Launch & manage Search Engine Marketing (SEM) [Pay-per-click (PPC)] campaigns, Re-marketing List for Search Ads (RLSA) on Google Ads & Bing for a variety of clients.


· Maintain keywords, negative keywords, sitelinks, callouts, structured snippets, audiences, bids, budgets, quality/optimization score and other important account/campaign level metrics.


· Analyze the Search Query Report (SQR) on a weekly basis and update the negative keyword lists.


· Create, write, monitor, upload & edit ads; manage client approvals and approval issues on Google/Bing. Build & manage remarketing lists.


· Set up tracking, monitor analytics, identify issues with client websites and landing pages based on data & suggest improvements.


· Create daily/weekly/fortnightly/monthly search campaign reports and share it with clients. 


· Ensure all client commitments are fulfilled on-time.


· Stay up to date on the Google/Bing's best practices and update campaigns as necessary. 


· Familiarity with Google Ads Editor.


Key Competencies:


· Passion for Digital marketing.

· Articulate communicator. English is more like your mother tongue.

· Creative thinker & problem solver. Keen eye for design.

· High on - attention to detail, ethics, integrity & commitment.

· Excellent analytical, organizational and time management skills.


Skills & Qualifications:


· 2 - 4 years of experience with Google Ads (formerly AdWords) PPC/Search campaigns.

· Proficient in Excel. Should be comfortable using formulas. Must have good understanding of Pivot tables and VLOOKUPS.


· Not must but a plus: Previous Ad Agency, Shopping & e-commerce ad campaign management experience & Programmatic Experience. Google Ads (AdWords) certification. Google Analytics Certification. Google Ads (AdWords) Scripts. HTML/CSS Skills. Task management using Jira.


· Experience with building landing pages on any of tools like - LeadSquared, Unbounce, Elementor or similar tools.


Perks and Benefits


  • A fun environment to work
  • Challenging profile with lots of learning
  • Paid sick leave
  • Flexi timings
  • Casual dressing
  • Own laptop assistance
  • Unpaid extended leave


Company: MassCamapaigns – has been providing top-class Digital Marketing services to its clientele from India, UK, Ireland and US. A fun place to work and believe in giving full-ownership to people. A Google Partner, Yahoo Partner, Facebook, Instagram, Snapchat, Columbia (TOI), Hotstar, Taboola, Spotify and LinkedIn authorized ad agency.


Designation: Digital Marketer – Level I


Experience: 3 – 5 years. Type: Full-time. Location: Chennai, Anna Salai (Mount Road).


Qualification: No bar for suitable candidates. Preferred Computer Science & MBA/MS Marketing combination.


Location: Chennai, Anna Salai

Note: If lockdown restrictions are in effect, work from home.

Type: Full-time

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