At MassCamapaigns(a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from “Unknown” to “Well-known” by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people.
Influencer Marketing specialist – Roles and Responsibilities
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers
- Attend relevant events for networking and business purposes
- Develop content ideas and assist in content creation
- Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
- Keep the team up-to-date on the influencer's trends – rising stars, emerging trends, best practices
- Provide recommendations on contracted deliverables per influencer and activation strategies
- Create and deliver influencer briefs and messaging guidelines
- Research relevant industry experts, competitors, target audience and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies and influencers
- Work with internal teams to identify creative and targeting opportunities and pitch ideas to influencers
- Report on influencer performance (organic and paid)
- Have a strong understanding of emerging influencer talent, contracting, and performance assessment
- Developing strong relationships with influencers, by understanding what they need, what they are required to deliver, and how to assist them in consistently driving towards outcomes and meeting deadlines.
- Proven experience in planning and managing social media and influencer campaigns and longer-term strategies
Influencer Marketing Specialist- Requirements
- Bachelor's degree in Marketing preferred
- Proven track record in outreach campaign strategies
- In depth knowledge of social media marketing industry
- Well organized with great time management skills with attention to details
- Excellent interpersonal and relationship building skills
- Expertise in managing multiple social media platform
- Excellent communication skills
- Strong negotiation skills
Experience required: 1 to 3 years
Our Culture We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other’s professional growth within the organization by sharing knowledge through interactive sessions. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL. We encourage you to apply even if you feel you don’t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company. We strongly believe in your traits more than your skills. Because skills can be acquired anytime but traits are something that you’re known for. If you feel you can use your traits to get the company to heights, apply right away