Senior Marketing Manager

Chennai, Tamil Nadu
Work Type: Full Time
About Customer Labs
We are no giants or avengers, we’re just a small team whose mission and vision is to help small to mid-sized organizations by providing end-to-end business solutions, Improvising marketing strategies and solving marketing hiccups without any obstacles through our highly Engineered Customer Data Platform (CDP). Now We are the established marketing wingman for more than 1601 companies. CustomerLabs's environment lets every Individual to work relaxed, flexible, and with utmost freedom to jam ideas and thoughts with no inhibitions and hesitations.

About the Role:
As a Senior Marketing Manager, You’ll be the brain behind overall Marketing activities, Planning and Developing Strategies and Streamlining the sales Department.

Roles & Responsibility
Work closely with the CEO, Sales and Product teams to roadmap strategic growth
Drive B2B customer acquisition and retention
Create intimate and lasting relationships with audiences and customers
Lead the digital presence (SEO, PPC, Email and Social etc.)
Take on brand identity, awareness and recognition
Research, write and publish content for blogs, whitepaper, web and more
Develop and deliver end-to-end campaigns
Develop sales and product marketing collateral (go-to-market strategies)
Develop and integrate regional marketing strategies (events, digital, PR and more)
Analyze campaigns, consumer trends and the competitive landscape
Influence, educate and prompt senior colleagues on the benefits of marketing

Skills & Requirements:  
4-6+ years B2B SaaS/Technology-based marketing experience
Strong understanding of technology marketing (SaaS, IT or Tech products)
Energy, enthusiasm, passion and commercial awareness
Demonstrable ability to create excitement, both internally and externally
Solid understanding of modern (digital) marketing techniques (PPC, SEO, HTML, CSS)
Acquisition and lead generation experience
Self-management and accountability with solid leadership skills
Experience using automation and analytics tools Salesforce, HubSpot, Social, Analytics)
Experience within a fast-changing, start-up or similar environments (flexibility)
A positive forward-looking mindset.
International experience would be beneficial.

Compensation & Perks
Opportunity to own a piece of the company in the form of stock options.
We offer flexible working hours and a hybrid work model - which you may not find in many of the growing start-ups.
Extensive learning opportunities not limited to your area of expertise.
Fun-Fridays where you can get together with all of the team members to have some fun with food and games

Our Culture
We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other’s professional growth within the organization by sharing the knowledge through interactive sessions we conduct every week. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL.
We encourage you to apply even if you feel you don’t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company.
We strongly believe in your traits than your skills. Because skills can be acquired anytime but traits are something that you’re known for. If you feel you can use your traits to get the company to heights, apply right away.


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