Marketing

Product Marketing Manager

Chennai, Tamil Nadu   |   Full Time

Job role:


We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. 


Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.


Responsibilities:

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
  • Content Development – Conceptualize and create educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
  • Demand generation – Develop and implement strategies to drive product awareness and demand
  • Evangelism – Serve as a company spokesperson and go-to thought leader for the product


Requirements:

 

  • BA / BS (MBA Preferred) with 2+ years prior experience in a similar position.
  • Performance Marketing in the E-commerce industry would be a plus.
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

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